Establishing digital presence and generating leads for the new startup.

WHAT IS THE DISCOV?

The Discov is an ed-tech startup which makes the university selection process for future students easier. They have created a questionnaire which evaluates parameters such as academic reputation, cultural diversity, cost of living, lifestyle, etc. After the student fills in this questionnaire, he received a comprehensive report, which shows him top three universities which suit his needs and wants the best.

CHALLENGE

We helped the Discov to:

  • Establish the startup's digital presence 

  • Generate leads

  • Help define startup’s future direction.

WHAT DID WE DO?

Social Media

  • Creating and developing Facebook account

  • Determining overall social media strategy

  • Creating content plan

  • Attracting first 1000 followers.

Paid Ads

  • Running tests to identify the best performing audience

  • Creating a full-funnel paid social strategy

  • Creating and executing content plan

  • Conducting a list of small-scale advertising campaigns to collect data about the target audience.

  • Conducting lead and awareness generating campaigns

Branding

  • Determining overall style, tone of voice, colour scheme

  • Ensuring consistency across channels

  • Identifying and connecting to relevant communities.

Lead Generation 

  • Creating landing page explaining the concept

  • Creating several lead magnets to collect emails and phone numbers

Contact

Email: marketing@edgency.nl

Phone: +31622912893

              +31634031614

Address: Vredenburg 40, Utrecht

EDGENCY is a trademark brand of Time Space B.V.

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