Establishing digital presence and generating leads for the new startup.
WHAT IS THE DISCOV?
The Discov is an ed-tech startup which makes the university selection process for future students easier. They have created a questionnaire which evaluates parameters such as academic reputation, cultural diversity, cost of living, lifestyle, etc. After the student fills in this questionnaire, he received a comprehensive report, which shows him top three universities which suit his needs and wants the best.
CHALLENGE
We helped the Discov to:
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Establish the startup's digital presence
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Generate leads
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Help define startup’s future direction.
WHAT DID WE DO?
Social Media
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Creating and developing Facebook account
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Determining overall social media strategy
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Creating content plan
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Attracting first 1000 followers.
Paid Ads
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Running tests to identify the best performing audience
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Creating a full-funnel paid social strategy
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Creating and executing content plan
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Conducting a list of small-scale advertising campaigns to collect data about the target audience.
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Conducting lead and awareness generating campaigns
Branding
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Determining overall style, tone of voice, colour scheme
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Ensuring consistency across channels
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Identifying and connecting to relevant communities.
Lead Generation
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Creating landing page explaining the concept
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Creating several lead magnets to collect emails and phone numbers