Establishing digital presence and generating leads.
WHAT IS THE DISCOV?
The Discov is an ed-tech startup which makes the university selection process for future students easier. They have created an AI-backed questionnaire, which evaluates parameters such as academic reputation, cultural diversity, cost of living, lifestyle, etc. After the student fills in this questionnaire, he received a comprehensive report, which shows him top three universities which suit his needs and wants the best.
CHALLENGE
We helped the Discov to:
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Establish the startup's digital presence
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Generate leads
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Help Define startup’s future direction.
WHAT DID WE DO?
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Establishing digital presence
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Branding - determining overall style, tone of voice, colour scheme.
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Creating and developing Facebook account
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Determining overall social media strategy
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Creating content plan
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Attracting first 1000 followers.
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Collecting leads
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Creating landing page explaining the concept
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Creating several lead magnets to collect emails and phone numbers
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Running series of paid ads on Facebook and instagram, for the purpose of both lead generation and data collection over the target audience
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Running experiments
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Defining the hypothesis about the target audience, for example, the channels they spend time on, demographics and region to target.
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Conducting a list of small-scale advertising campaigns to validate or reject the hypothesis.
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Scaling up successful experiments