Establishing digital presence and generating leads for the new startup.

Discov Startup

WHAT IS THE DISCOV?

The Discov is an ed-tech startup which makes the university selection process for future students easier. They have created a questionnaire which evaluates parameters such as academic reputation, cultural diversity, cost of living, lifestyle, etc. After the student fills in this questionnaire, he received a comprehensive report, which shows him top three universities which suit his needs and wants the best.

CHALLENGE

We helped the Discov to:

Establish the startup's digital presence
Generate leads
Help define startup’s future direction.

WHAT DID WE DO?

Social Media

Creating and developing Facebook account
Determining overall social media strategy
Creating content plan
Attracting first 1000 followers.

Paid Ads

Running tests to identify the best performing audience
Creating a full-funnel paid social strategy
Creating and executing content plan
Conducting a list of small-scale advertising campaigns to collect data about the target audience.
Conducting lead and awareness generating campaigns

Branding

Determining overall style, tone of voice, colour scheme
Ensuring consistency across channels
Identifying and connecting to relevant communities.

Lead Generation

Creating landing page explaining the concept
Creating several lead magnets to collect emails and phone numbers