The client came to us with a request to analyze and improve their website. They were not getting enough conversions and the bounce rate was too high.
UX, Usability Testing
Figma, Usability Hub, Hotjar
We analyzed the website taking into account the following factors: Usability, UX, Consistency, Tone of Voice and Visuals.
Based on our assumptions, we created a test version of the website - a simple mockup of the new homepage.
We ran usability testing with a focus group of 50 women that matched the customer persona profile. They were offered to choose a design that is more appealing and clear.
80% of the focus group opted for the new test design of the website. Based on the research, we created a blueprint with a step-by-step plan for website improvement. We installed Hotjar to further monitor visitors' behavior.