The client came to us with a request to analyze and improve their website. They were not getting enough conversions and the bounce rate was too high.
Services:
UX, Usability Testing
Tools Used:
Figma, Usability Hub, Hotjar
What we did:
1
Analyzed the Website
We analyzed the website taking into account the following factors: Usability, UX, Consistency, Tone of Voice and Visuals.
2
Created a Test Version
Based on our assumptions, we created a test version of the website - a simple mockup of the new homepage.
3
Usability Testing
We ran usability testing with a focus group of 50 women that matched the customer persona profile. They were offered to choose a design that is more appealing and clear.
4
Findings
80% of the focus group opted for the new test design of the website. Based on the research, we created a blueprint with a step-by-step plan for website improvement. We installed Hotjar to further monitor visitors' behavior.