Online Fashion Brand: Website Usability Testing & Conversion Rate Optimization

The Request: 

The client came to us with a request to analyze and improve their website. They were not getting enough conversions and the bounce rate was too high.

Services:

UX, Usability Testing

Tools Used:

Figma, Usability Hub, Hotjar

What we did: 

1

Analyzed the Website

We analyzed the website taking into account the following factors: Usability, UX, Consistency, Tone of Voice and Visuals.

2

Created a Test Version

Based on our assumptions, we created a test version of the website - a simple mockup of the new homepage.

3

Usability Testing

We ran usability testing with a focus group of 50 women that matched the customer persona profile. They were offered to choose a design that is more appealing and clear.

4

Findings

80% of the focus group opted for the new test design of the website. Based on the research, we created a blueprint with a step-by-step plan for website improvement. We installed Hotjar to further monitor visitors' behavior.

Report Structure

Get Your Report
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

EDGEncy is Full-Stack Digital Marketing Agency based in Amsterdam, the Netherlands. We combine creativity with an agile approach. We believe that creativity can be measured - if it brings objective results to your business.

Find us on social media :



‍
Email:
‍
‍Address:
‍
Singel 542, 1017 AZ
Amsterdam, the Netherlands

Amsterdam digital agency network member badge dark

EDGEncy is a trademark of Time Space B.V.
KvK Number: 69291756
IBAN Number: NL91ABNA0250553317

Terms & Conditions