The client came to us with a request to analyze and improve their website. They were not getting enough conversions, and the bounce rate was too high.
UX, Usability Testing
Figma, Usability Hub, Hotjar
We analyzed the website, looking at the next factors: Usability, UX, Consistency, Tone of Voice and Visuals.
Based on our assumptions, we created a test version of the website - a simple mockup of the new home page.
We ran usability testing with the focus group of 50 women that matched customer persona profile. They were offered to choose a design that is more appealing and clear.
80% of the focus group voted for the new test design of the website. Based on the research, we've created a report with a step-by-step plan for website improvement. We installed Hotjar to further monitor visitors behavior.