As the largest student city in The Netherlands,
Utrecht has a huge problem of space scarcity. Among other, it concerns availability of study spots. The university libraries do not provide enough study spaces and therefore often packed, cafes don’t provide a comfortable study environment and are often outside of student budget.
Beyond a functional problem of space availability, many students experience difficulties with finding a job after graduation, as their networks are limited to their study program.
We, the cofounders of Time Space and EDGENCY have experienced these 2 problems first-hand while studying in Dutch Universities. That's why after graduation we came up with a startup idea to solve both of the issues.
We came up with a startup idea - using under-utilized spare capacity of offices and coworking spaces to provide students with study spots. United by one dynamic booking platform. This way students get perfectly equipped study spots, locations get revenues where there would otherwise have none. And, being in one location, students and professionals/entrepreneurs get a chance to network.
Sharing economy, babe.
Honestly? Everything was a challenge.
We had no experience, no investment, and no location.
Building a successful startup from the scratch became our main life challenge and a mission back then.
WHAT WE DID
Created a complete business plan following lean approach
Found an investor and our first location; launched the pilot project
Were one of the first 60 people to receive a startup visa in the Netherlands
Created our website, social media channels, and all the stuff you need
Created various online and offline campaigns
Established partnerships with the key players on the market
Organized hundreds of events with up to 200 attendees
Ran numerous amounts of experiments, failed at times, and pivoted
Hired more people and struggled with delegation for a while
Tested several pricing models and finally came up with the final one
Expanded to more than 5 locations, established strong brand image in Utrecht