Leading pre-launch campaign, collecting 600 leads, organizing launch party as a marketing tool 


  • Established marketing personas to figure out the target group

  • Helping defining value proposition 

  • Created a lead magnet, which allowed us to collect 600 emails 

  • Creating pre-launch landing page

  • Establishing TyTa social media presence and creating uniform style

  • Organizing a large Launch Party, which attracted companies focused on international students and international students themselves


TyTa is an app which helps international students to find perfect student tutors or become tutors themselves. TyTa had a well-developed app but no access to its target audience - students. EDEGENCY's goal was to create awareness about the launch of the app and establish solid presence in the student community during the pre-launch stage of the app.


Email: marketing@edgency.nl

Phone: +31622912893


Address: Vredenburg 40, Utrecht

EDGENCY is a trademark brand of Time Space B.V.

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