Website Audit, UX Design
Google Analytics, Figma, WordPress
INN Tax&Legal is an Amsterdam-based law firm that mainly provides legal services to companies from the CIS countries. Such services include assistance with Immigration, Taxes, and Company Registration and Liquidation.
The client came to us with a request to analyze and improve their website. The problem was that even though there was consistent traffic to the website, the number of conversions was low. After analyzing the website and conducting usability tests, we concluded that the low conversions were likely caused by:
Website design and UX
Load Speed & Performance
We analyzed historical data from Google Analytics to understand which pages had lower performance, and on which stage of the funnel website visitors drop off. We conducted a UX/UI analysis of the website, as well as the analysis of the website performance.
Based on the gathered data we came up with a report on current flows and suggestions for improvements.
We conducted a competitor analysis to understand the industry standard. Based on conducted research and audits, we have created a proposal for the website redesign and have aligned our vision with the INN tax&Legal team. We created updated UX designs from the scratch using Figma as the main tool.