Hoera, Het Wordt Ingewikkeld! (Eng. Hurray, It Gets Complicated!) is a new book by the Dutch entrepreneur Ronald Van Den Ronald Hoff and a philosopher and journalist Hans van Willigenburg. Van Den Ronald Hoff is a famous trendwatcher and thinker in the Netherlands. He co-founded one of the first and largest co-working companies in the country - Seats2meet.com. Van Willigenburg is a well-known journalist. He writes for De Volkskrant, Trouw and Nieuwmarkt Revu.
Based on their experience, they share the vision of the future. Will technology make us incapable of making our own decisions? How can we make sure that we lead meaningful lives with so many distractions around us? How to make sense of the complexity of our world? These and many other today's pressing issues are reviewed by them in this book.
EDGEncy Team was hired by Ronald van den Hoff to organize:
The book launch event took place in Seats2meet Utrecht. It featured a day long program of presentations, workshops and discussions. There were approximately 150 attendees.
- Ensuring optimal attendance
- Photo and video production of the event
- Assisting management of the event on the location
- Creating SEO-optimized articles
Prior to running campaigns, we've set up Google Analytics. We defined goals and conversions to allow us analyze: Effectiveness of advertising campaigns; Behavior of website visitors and the amount of traffic; The sources of traffic, Time spent on the website.
At the beginning of advertisement process, we tested variables such as: Interests, Demographics, Geolocation. As a result of these tests, we defined an initial target audience, for which we continue our advertising campaigns.
We set up advertising campaigns through Facebook Ad Manager. For that, we created several visuals and copies to test which options would work the best. We started with a small daily campaign budget of €5. We used a dynamic campaign to test how different combinations of copy and visuals perform best. Also, we tested several different geographic areas as a starting point.
After running several campaigns for the first 2 weeks , we collected enough data to define the most effective placements, creatives and target groups. We proceed with further optimization and switched off underperforming campaigns. We also created retargeting campaign to re-engage visitors that did not convert initially.
monthly website visitors
initial book downloads
book downloads after retargeting
"I worked together with the EDGEncy team on the event promo campaign, press releases and social media campaigns. The EDGEncy team has broad international knowledge and a good balance between serious and fun work!"