Internationalization, monetization and increasing readership by 30%
WHAT IS SEATS2MEET?
Seats2meet is one of the Netherland’s largest coworking and meeting space provider and a creator of an innovative matching software, S2M Passport, which uses AI algorithm to match its users to each other and events and content based on their knowledge, skills and expertise. S2M features 30 000 Passport users and more than 180 locations worldwide. Seats2meet Magazine is the main marketing and communication tool of the company.
CHALLENGE
We were hired as the part of the team to:
Increase monthly readership, and reach international readers
Create consistent structure for guest blogging,
Create revenue steams from affiliate marketing
Reflect the complexity of Seats2meet through high-quality content.
WHAT DID WE DO?
-
UX analysis of the magazine
-
Restructuring of the Wordpress website based on the analysis
-
Establishing strong presence on Facebook, Instagram and Linkedin
-
Creating consistent content plan and structure for guest posts
-
Running paid campaigns
-
Creating a consistent structure for affiliate marketing and creating a separate business model for the magazine