A new US-based startup - air travel aggregator specifically fo local air service providers accessible through a web application.
January 2021 - April 2021
Google Display Ads, Paid Social
Google Ads, Facebook Ads, Google Analytics, Google Tag Manager
Prospective passengers have insufficient access to the services local Alaskan carriers provide, stemming from the lack of an effective search and booking platform. Consumers do not have
adequate awareness regarding the air travel options that exist outside major carriers. They are largely unaware that the local municipal airport might offer a more convenient and efficient method of travel, or that air service exists between city pairs that were previously only traversed by car.
EDGEncy Team was hired to help the new startup validate early-stage assumptions regarding target audience, interest towards the concept, run series of experiments, generate awareness and collect the first leads.
How we generated traffic and leads:
Google Display Ads
Facebook Campaign
1. B2C Profile is main the age group 25-35: this assumption was not validated
2. Target audience has the following Affinity Interests and Characteristics
Physically Fit
Health Conscious
Fashionista
Experienced leisure traveler
Comfortable and proficient with technology
Willing to experiment with and adopt new platforms and services
- this assumption was mainly validated
3. People would be interested in information about Alaska and would consider Alaska as their travel destination: this assumption was validated
website traffic increase
bounce rate decrease
session duration increase
cost per acquisition
cost per click
conversion rate per return visitors
Contrary to our initial assumption, age group 55+ had the highest conversion rates
iOS has more traffic than Android but Android has a much higher conversion rate.