Paid traffic is the lifeblood of your business. It gives you the unique ability to control and measure your results. Depending on the type and stage of your business, you may have different platforms best suited to your needs.
Our highly-skilled traffic team will gladly help you choose which platforms to advertise on. We also attentively handle each aspect of the advertising campaign - from conducting prior research to creating high-quality copy and visuals.
Our Paid Traffic strategy is never based on assumptions - we always start off with hypotheses which we first validate through a series of tests. Each business is unique, and therefore is treated as such by our traffic experts.
We work with clear KPIs and timelines, therefore you will always have a precise understanding of the process and results. Do you want to find out if your business should be advertised on YouTube or have a Paid Search Campaign? Or maybe a combination of both?
Let's find out together!
We will first schedule a kick-off meeting where we would want to learn more about your business.
We want to know about your current KPIs and objectives, your main target audience and customer lifetime value, profit margins, experiences with previous campaigns, and the technology and tools you are using.
Analysis & Strategy
We will run an audit of your ad cabinet and your analytics to learn from historical data and make sure everything is optimized for conversions. We will take time to understand the industry and your competitors' online strategy. We will then be able to come up with an effective online advertisement strategy and a project timeline.
Success of your online campaigns largely depends on the quality of creatives - images, videos, headlines, and texts. We have a team of creatives that can help you come up with high-quality materials that are best suited for the type of campaign and advertisement platform.
Optimization & Growth
We will use the first two weeks for extensive testing. We will analyze incoming data, run A/B tests and pivot where necessary to ensure optimal results. Once this process is finished, we will continually monitor and optimize your account and submit regular reports.
*There are certain technical prerequisites to starting a Paid Advertisement campaign. Check if you have everything in place. Otherwise, our team will be happy to help with the prior setup.
*It is also highly recommended to make sure your website is optimized for conversions and has a clear UX before launching paid ads. Request your website audit report.
Our Google Ads expert will help you choose a campaign or a combination of several ones that would bring the most effective results for you business and the highest ROIs. We can also run ads on other search engines, such as Bing and Yandex.
This is a great type of campaign for capturing people that already a high search intent. Appear to the relevant audience in the the place where most of us look for information first — on Google. It's perfect for driving traffic to the webiste, generating leads and essentially, increasing sales.
Whether you are an international e-commerce retailer or a small online webshop, Shopping Campaign can equally bring high ROIs for your business. We will help your products stand out using intelligent item ID bidding and in-debth data analysis, and will directly increase your sales.
Videos are one of the most powerful marketing tools, and YouTube campaign algorithms allow to showcase promotional videos directly to the right target audience. It is a highly effective strategy for brand awareness and re-enggaging people that have previously visited your website or clicked on one of your ads. It goes well in combination with other Google campaigns.
Display Campaign is a visually-engaging way to showcase your product across relevant websites and apps to the visitors aligned with your target audience. Works well for general awareness, generating leads and sales, in combination with other Google campaigns (e.g. search campaign) and for remarking.
Do you have a Mobile Application, and your main objective is to increase app installs or app engagements? App campaign allows multi-channel marketing targeted specifically at promoting mobile applications to the right target audience. Our experts will setup the campaign, will assist with Firebase and will ensure high-quality results.
Show your ads to highly interested customers. Discavery campaign drives intent from past site visitation, app downloads, videos watched and map searches, an is shown across many Google feed environments. It's perfect for reaching new customers, driving conversions or reengaging past visitors.
Due to the large amount of time people spend on Facebook, Instagram, LinkedIn, and other social media platforms, paid ads remain to be one of the most effective types of campaigns. Social media also collect enormous amounts of data about its' users, thus providing you with highly granular targeting options.
Our team will help you to leverage these platforms efficiently and stand out from the competition. After we choose the most suitable channel, we create high quality copy and visuals, find the most optimal targeting, and placements. Then we optimize and monitor ads to increase your lead generation and revenues over time.
We can also run paid advertisements on other Social Media platforms, such as TikTok, Pinterest, Snapchat...you name it.
LinkedIn is the largest B2B social media platform. It is a perfect place to reach out to new clients, suppliers or new talent. It collects information about its users such as their work experience, skills and position, making it a very interesting place for B2B advertising. It also allows you to have a great degree of personalization in your advertising, by allowing you to send messages directly to its users at scale. Our paid social team will make sure that your can utilise these capabilities most effectively.
A highly visual, engaging platform is a good channel to increase your conversions by showcasing your unique brand personality. Instagram is known to foster a high level of trust and engagement. Furthermore, Instagram ads are proven to be highly memorable - according to Yotpo, its users are 2.8 times more likely to remember Insta ads comparing to any other social platform. Do you have a concept which can shire through high quality, relevant visuals? Then just talk to one of our experts, and we will help you to leverage the powers of Instagram for it.