Ever felt the pressure of public judgment and felt frustrated that people wouldn’t just love you for who you are? Bad news for us - people will judge, and most of the time they will rely on the opinion of others to do so. This is what social proof is - confirming the action of others on the assumption of correctness of their behavior. Social proof in that sense is like high school all over again. The most popular kid in school gets all the perks and attention, regardless of his true merits.
However, social proof is also a powerful tool for your business. When used smartly, it helps you to achieve better results without any extra effort. So, how can you use this psychological phenomenon to fuel your business growth? Here are a few proven ways to increase your conversions with the help of social proof.
There is nothing more convincing to your customers than satisfied other customers. So don’t forget to remind your happy clients to share their experiences. Keep in mind though - most of the time you will need to edit the testimonial people submit to you. A good testimonial should emphasize the key value you offer and take no more than a couple of paragraphs.
A simple fact - people admire and trust famous people. And you can use it to your advantage. Even if you don’t yet have an advertising budget for Ronaldos and Madonnas of this world. Social media allows businesses of any size to access the benefits of celebrity endorsement. As a small business owner, keep an eye on opinion leaders in your niche, on platforms such as Instagram, YouTube or TikTok.
The press tends to be perceived as experts in the field. Besides that, press mention helps you to reach a much wider audience than you usually would with your owned channels. You don’t have to go big right away with your press mentions. On a small scale, local newspapers and magazines often struggle to come up with original unique content and tend to get overlooked by most businesses. However, they still can bring high-quality, relevant traffic.
Social proof is a valuable tool even if you don’t have a large number of satisfied clients yet. If you are just getting started, you could benefit from exchanging your product or service for a review.